about ibtikar

jane smith

general manager, ibtikar commercial
jane smith

she is general manager of ibtikar commercial, which covers a broad range of content genres across drama, factual, live action, animated children’s programming and natural history.

Jane’s role has a regional and international function as she focuses on establishing the commercial framework for content and IP created within the twofour54 business divisions and partner companies, including multi-platform rights exploitation.

Jane is focused on maximising distribution of all content created by twofour54 in the Middle East and, at an international level, forging relationships with key global partners across all entertainment platforms.

Jane has a broad based knowledge of the children and family entertainment industry having joined twofour54 ibtikar from Entertainment Rights plc where she was managing director of Distribution and latterly chief commercial and creative director. prior to this, Jane held roles at Hit Entertainment PLC, Sunbow Entertainment and Flextech Television. previous brand experience includes Where’s Wally, Rupert Bear and Postman Pat.

Jane holds a degree in Modern Languages from Oxford Brookes University.