how it works

every business we look to invest in will have its own particular set of circumstances and factors affecting the investment process; but the following is a broad guide outlining the steps to securing investment:

what we require when you submit an idea

initial meeting

if your initial application for funding looks promising we will invite you to meet us in Abu Dhabi. we will use our initial meeting to gain a better understanding of your plans, including your strategy, operations, business model and management team experience.

We don't expect you to have a final business plan ready for the initial meeting but we do expect you to have thought about the market and the key issues and risks involved and how you propose to address them. We will discuss ways for you to start filling in the gaps.
research and development

this phase may require several meetings while giving you time to further refine your business plan and allowing us to gauge your progress. we will be most interested in validating your operational and financial assumptions; gaining a better understanding of the market opportunity and your competitive differentiation; assessing your plans to serve your customers and manage your supplier relationships; and helping you think about developing the team you need.
indicative offer

once we are satisfied with the potential of your business, the credibility of your financial forecasts and your team's ability to deliver, we will be in a position to make a formal offer to invest in your business.
legals/due diligence

subject to us agreeing on the terms for investment, we will proceed with any additional, required formal due diligence on your business and also the detailed legal paperwork and negotiations required to complete the investment.
investment

once the above steps have been worked through and final investment approval obtained, the actual investment will be made.