what we look for
we retain a flexible approach to investment criteria and every opportunity will be judged on the strength of the business plan and quality and experience of the principals involved.
- our primary focus is to support entrepreneurs and businesses from the region who are willing to be based at twofour54, with the aim of creating a thriving and diversified Arabic content creation sector here in Abu Dhabi serving the Arab world.
- our core aim is to back long-term, viable businesses with diversified, recurring revenue streams rather than single creative projects.
- typical investments will range from $500,000 to $5 million.
- we would look to have a significant degree of influence and take a meaningful equity stake in the businesses we back.
if you have a project you would like us to consider for funding, we encourage you to have thought about the following questions before approaching us:
- what is the need my business is trying to address and how does my business do this?
- who is my target market and what is the market size?
- who are my competitors?
- why is my business different / better?
- who is in the management team and what relevant skills and experience do they bring?
- how much money does my business need and what will this be used for?
- what is the business model?
- how will my business contribute to the development of the media and entertainment economy in the Arab world and the twofour54 community?
